Expert media consultation can help a business and its interested parties to avoid mistakes arising from unfamiliarity with the rules, and to promote their image and business success. PR360 specializes in consultation and guidance in managing these risks; analyzing the media needs of the organization and its leadership; building media strategy that reflects and is based on the organizational strategy; drawing up media objectives and messages; and outlining recommended courses of action.
Our consultation rests upon intimate and in-depth familiarity with the media and long-term relationships based on dialogue, understanding, grasp of needs, respect, and mutual trust. By virtue of their own personal experience, PR360 consultants know most of the relevant media people at different levels,as well as their interests and their way of working. They know how to present issues in such a way as to achieve maximum positive coverage – or, alternatively, to avoid complications and unnecessary crises.