At the client’s request and in accordance with their specifications, a PR360 consultant may also serve as spokesperson and liaison between the company and the media. PR360 consultants have served in the past as spokespeople for many companies and organizations, and they are used to functioning both as exclusive spokespeople for companies and as external representatives who reinforce and complement an organization or company’s own internal spokespeople. The spokesperson is proficient in the organization’s business strategy, its media strategy, and its day-to-day activities; he conveys agreed-upon messages; and is the address for media inquiries.As experienced spokespeople, PR360 consultants are well-versed in the different work approaches; they are familiar with reporter cells and the various editors and maintain ongoing, long-term work relationships with them; and they are skilled in organizing briefings and press releases and in coaching senior management before and during media interviews.